Jean Jacques Abé
About Jean Jacques Abé
Jean Jacques Abé is a Marketing Operations professional at Sopra Banking Software, focusing on the African market since 2022. He has extensive experience in the telecommunications sector, having held various roles at MTN and aYo Holdings, and possesses a strong academic background in business strategy and marketing.
Work at Sopra Banking Software
Jean Jacques Abé has been serving as the Marketing Operations lead for Africa at Sopra Banking Software since 2022. In this role, he focuses on developing and implementing marketing strategies tailored to the African market. His responsibilities include overseeing marketing operations, optimizing marketing processes, and enhancing customer engagement within the banking software sector.
Previous Experience in Telecommunications
Prior to his current role, Jean Jacques Abé worked at MTN as a Product Owner in Go-To-Market and Experience Design from 2017 to 2019. He also participated in the Global Graduate Development Programme at MTN, where he gained experience in marketing across multiple international locations, including Johannesburg, Lagos, and Dubai. His tenure at aYo Holdings as Marketing Manager from 2020 to 2022 further solidified his expertise in the telecommunications industry.
Educational Background
Jean Jacques Abé holds a Master of Science in Marketing from Lancaster University, which he completed in 2020. He also earned a Master's degree in Statistics and Economics from Ecole Nationale Supérieure de Statistique et d'Economie Appliquée ENSEA, and a Bachelor's degree in Statistics from the same institution. Additionally, he completed Classes Préparatoires Technologiques at Institut National Polytechnique Félix HOUPHOUËT-BOIGNY de Yamoussoukro and received a Certificate in Business & Entrepreneurship through the Mandela Washington Fellowship in 2018.
Skills and Expertise
Jean Jacques Abé possesses a strong foundation in business strategy, marketing, and design thinking. He has expertise in creating value propositions tailored to African mobile consumers, leveraging his understanding of the telecommunications landscape. His bilingual proficiency in French and English enhances his ability to communicate effectively in diverse markets. He is currently exploring opportunities in tech B2B marketing, building on his extensive experience in the business-to-consumer tech industry.
International Experience
Jean Jacques Abé has accumulated significant international experience throughout his career, particularly in the telecommunications sector. His roles have taken him across various cities, including Abidjan, Johannesburg, Lagos, and Dubai. This exposure has equipped him with a global perspective on marketing strategies and consumer behavior, particularly in relation to technology and telecommunications.