Laura Rojas Vargas
About Laura Rojas Vargas
Laura Rojas Vargas is a Senior Service Designer with extensive experience in human-centered design methodologies, currently working at Sopra Banking Software in London. She has held various roles in service design and user experience across multiple industries, including finance, retail, and fashion.
Current Role at Sopra Banking Software
Laura Rojas Vargas holds the position of Senior Service Designer at Sopra Banking Software, where she has been employed since 2022. In this role, she applies her expertise in human-centered design methodologies to develop innovative solutions that address user needs and business challenges. Her work focuses on enhancing service design processes and improving user experiences within the financial sector.
Previous Experience in Service Design
Prior to her current role, Laura Rojas Vargas worked at several organizations in service design capacities. She served as a Service Design Lead at Pearson from 2019 to 2022, where she contributed to various projects in London. Additionally, she worked as a Service Designer at Oddschecker Global Media for four months in 2019 and at Oesia for one year from 2017 to 2018, both in London and Barcelona, respectively. Her experience spans multiple industries, including finance, retail, and fashion.
Educational Background in Design and Innovation
Laura Rojas Vargas has a strong educational foundation in design and innovation. She earned a Bachelor's degree in Design from Escola Universitària de Disseny i Enginyeria de Barcelona, completing her studies from 2009 to 2014. She further advanced her education by obtaining a Master's degree in Human-Centered Design and Innovation from Elisava, Barcelona, from 2016 to 2017. This academic background supports her specialization in user experience and service design.
Expertise in User Experience Research
Laura Rojas Vargas has extensive experience in user experience research, having worked as a User Experience Researcher at Multiplica from 2018 to 2019 and as a Senior UXR Consultant at BBVA in Mexico for 11 months during the same period. Her work in these roles involved utilizing design research and innovative methods to inform service design, ensuring that user needs are central to the design process.
Design Thinking and Methodologies
Laura Rojas Vargas specializes in applying the Design Thinking framework to her projects. She focuses on delivering practical and thoughtful solutions by incorporating human-centered design methodologies. Her approach emphasizes a deep understanding of user needs and actively experimenting with new ways of working, which reflects her commitment to continuous learning and innovation in service design.