Maksims Aleksejevs
About Maksims Aleksejevs
Maksims Aleksejevs is a marketing professional specializing in business intelligence and Salesforce CRM. He has experience in various roles, including internships and positions in marketing strategy, UX design, and data analysis.
Work at Sopra Banking Software
Maksims Aleksejevs currently works at Sopra Banking Software in an apprenticeship role focused on Salesforce CRMA and Business Intelligence. He began this position in 2023 and is based in Ville de Paris, Île-de-France, France. Previously, he completed a three-month internship at the same company in 2023, where he contributed to sales efficiency through CRM and data analysis.
Education and Expertise
Maksims Aleksejevs studied at Université Paris Dauphine - PSL, where he pursued a Master's degree in Marketing and Strategy from 2023 to 2025. He also obtained a Bachelor's degree in Organizational Sciences from the same institution, completing his studies in 2023. Additionally, he earned a Professional Certification in Business Intelligence and Data Analysis from the Corporate Finance Institute® (CFI) from 2021 to 2022.
Background in Marketing and Design
Maksims has a diverse background in marketing and design, having worked as a co-founder and CMO at Peer International from 2020 to 2021. He also served as a student entrepreneur at PSL-Pépite during the same period. His experience includes roles as a Google AdWords Junior Specialist and a Webflow Developer/UI/UX Designer at Upwork from 2019 to 2023, where he focused on brand identity and motion design.
Achievements in UX Design
Maksims Aleksejevs developed a unique methodology known as Sprintcase™ for UX design and brand identity. He emphasizes the integration of creativity and analytical science to optimize brand performance. His work aims to improve conversion rates at every stage of the customer contact process through detailed analysis of visual elements and promotional videos.
Professional Experience at Upwork
From 2019 to 2023, Maksims held multiple roles at Upwork, including Google AdWords Junior Specialist, Brand Identity & Motion Designer, and Webflow Developer/UI/UX Designer. His work involved analyzing marketing strategies and enhancing brand visibility through various digital platforms. This extensive experience has contributed to his expertise in marketing and business intelligence.