Valeriya Brandi (Prokhorova)
About Valeriya Brandi (Prokhorova)
Valeriya Brandi (Prokhorova) serves as the Deputy Digital Marketing Director at Sopra Banking Software, where she has worked since 2022. She holds a Master's degree in International Marketing and has extensive experience in digital marketing and product marketing across various roles and companies.
Current Role at Sopra Banking Software
Valeriya Brandi currently serves as the Deputy Digital Marketing Director at Sopra Banking Software, a position she has held since 2022. Her role is based in Paris, Île-de-France, France. In this capacity, she focuses on enhancing digital marketing strategies and overseeing various marketing initiatives to drive customer engagement and brand awareness.
Previous Experience at Sopra Banking Software
Valeriya Brandi has an extensive background at Sopra Banking Software, where she worked in various capacities. She served as a Digital Marketing Project Manager from 2020 to 2022, and prior to that, she held the position of Junior Product Marketing Manager from 2018 to 2020. She also worked briefly as a Product Marketing professional in 2018. Her experiences at the company have contributed to her expertise in digital marketing and product marketing.
Educational Background
Valeriya Brandi holds multiple degrees in marketing and management. She earned her Bachelor's degree in Marketing from Plekhanov Russian University of Economics, completing her studies from 2012 to 2016. She later obtained a Master's degree in International Marketing from the same institution, studying from 2016 to 2018. Additionally, she studied Entrepreneurship and Management at Novancia Business School Paris, achieving her Master's degree from 2017 to 2018. She also completed a course at the Digital Marketing Institute in 2021.
Internship Experience at Bosch
In 2015, Valeriya Brandi gained practical experience as a Product Marketing Intern at Bosch. This internship lasted for six months and took place in Moscow, Moscow City, Russia. This role provided her with foundational skills in product marketing, which she later applied in her subsequent positions.
Skills and Marketing Philosophy
Valeriya Brandi emphasizes the importance of transforming internal messages into compelling narratives for customers and the market. She believes in balancing intuition with data-driven decision-making in marketing strategies. Her strong focus on storytelling and customer experience (CX) reflects her commitment to creating impactful marketing campaigns. Additionally, her fluency in Russian, English, and French enhances her ability to communicate effectively across diverse markets.