Enoch Ko
About Enoch Ko
Enoch Ko is the Founder and CEO of Soraban, a tech-enabled tax firm that focuses on self-employed individuals. He has a background in engineering and has previously founded SellAway and worked at AppOmni, while also participating in the Y Combinator Summer 21 Batch.
Work at Soraban
Enoch Ko currently serves as the Founder and CEO of Soraban, a position he has held since 2021. Under his leadership, Soraban focuses on providing innovative software solutions for accounting firms. Prior to his current role, he was also the Founder of Soraban from 2019 to 2021. The company has gained recognition for serving some of the fastest-growing CPA firms in the US and Canada, including DarkHorse CPAs, Anomaly CPAs, Real Estate CPAs, and YBL.
Previous Experience
Before founding Soraban, Enoch Ko held various roles in the tech industry. He was the Founder of SellAway from 2016 to 2017 and worked as an Engineer at LocBox during the same period in Tempe, Arizona. He later joined AppOmni as a Frontend Engineer from 2018 to 2019 in the San Francisco Bay Area. These experiences contributed to his understanding of technology's role in enhancing business operations.
Education and Expertise
Enoch Ko studied Computer Science at Arizona State University. He also participated in the Y Combinator Summer 21 Batch with Soraban, which provided him with insights into startup growth and development. His academic background and hands-on experience in the tech industry have equipped him with the skills necessary to identify market opportunities and develop software solutions tailored to the accounting sector.
Market Insights and Innovations
Enoch Ko identified a significant market opportunity to build software for accounting firms after recognizing common pain points within the industry. He worked closely with a dozen CPAs to understand the challenges they face in delivering high-quality accounting services. This collaboration led to the development of double-entry bookkeeping software and data-entry automation bots, aimed at streamlining operations for tax firms.
Funding and Business Development
Enoch Ko successfully raised initial funding to establish a tech-enabled tax firm focused on serving self-employed individuals. This initiative reflects his commitment to addressing the specific needs of a growing segment of the market, leveraging technology to enhance service delivery in the accounting field.