Liz Herkimer
About Liz Herkimer
Liz Herkimer serves as the Marketing Director at Sorenson Forensics, a position she has held since 2021. With a background in marketing and advertising, she has authored articles on forensic science and DNA analysis, contributing to discussions on the importance of forensic technologies.
Work at Sorenson Forensics
Liz Herkimer has served as the Marketing Director at Sorenson Forensics since 2021. In this role, she oversees marketing strategies and initiatives aimed at promoting the company's forensic services. Sorenson Forensics specializes in DNA analysis and forensic science, and Herkimer's expertise contributes to the organization's outreach and communication efforts in the forensic community.
Previous Marketing Experience
Prior to her current position, Liz Herkimer held various marketing roles across multiple organizations. She worked as a Digital Marketing Manager at Alsco from 2015 to 2020, where she focused on digital strategy. Earlier, she was a Marketing Manager at Vivint for nine months in 2014, and before that, she served as an Account Executive at DDB for four months in 2010. Her diverse experience spans different aspects of marketing and advertising.
Education and Expertise
Liz Herkimer studied at the University of North Texas, where she focused on Advertising and Marketing, achieving a degree in Journalism from 1999 to 2003. She furthered her education at the 4As Institute of Advanced Advertising Studies in 2012, completing an 11-month program. Her educational background supports her extensive knowledge in marketing and advertising strategies.
Contributions to Forensic Science Literature
Herkimer has authored multiple articles on forensic science, focusing on topics such as DNA analysis and the development of forensic DNA techniques. She has discussed the forensic protocol behind sexual assault cases and contributed to discussions on the importance of forensic science technologies. Her writing also covers the use of probabilistic genotyping software in DNA analysis and the implications of DNA evidence in courtrooms.
Career Timeline
Liz Herkimer's career spans several key positions in marketing and advertising. She began as a TV Advertising Executive at Merle Norman Cosmetics from 2005 to 2009. After that, she worked as an Account Executive at Ocean Media from 2011 to 2012 and as an Account Manager/Marketing Analyst at Convertro by AOL from 2012 to 2014. Her professional journey reflects a strong foundation in marketing and a transition into specialized roles in forensic science communication.