Brian Smith
About Brian Smith
Brian Smith serves as the Senior Vice President of Sales and Outreach at Sorenson Communications, where he has implemented successful sales retention and win-back programs that have significantly increased revenue. He has a background in business development and coaching, with previous roles at Evolution Management Group and the Salt Lake City School District.
Current Role at Sorenson Communications
Brian Smith serves as the Senior Vice President of Sales and Outreach at Sorenson Communications, a position he has held since 2008. In this role, he focuses on expanding the company's market presence and enhancing customer engagement strategies. His leadership has been instrumental in implementing sales retention programs that have generated millions of dollars in annual revenue. Smith's efforts have contributed to the company's reputation as a leader in the industry.
Previous Experience at Evolution Management Group
Before joining Sorenson Communications, Brian Smith worked as a Business Development Analyst at Evolution Management Group, Inc. from 2005 to 2007. During his two years in this role, he focused on identifying growth opportunities and developing strategies to enhance client relationships. His analytical skills contributed to the company's business development efforts in the Greater Salt Lake City Area.
Sales Retention and Win-Back Programs
Brian Smith has successfully implemented a sales retention program that significantly increased annual revenue at Sorenson Communications. He also developed a win-back program that improved monthly revenue by establishing five key touchpoints aimed at ensuring customer satisfaction, product functionality, technician performance, and capturing customer behavior data. These initiatives demonstrate his commitment to enhancing customer experience and driving revenue growth.
Coaching Experience at Salt Lake City School District
In addition to his corporate roles, Brian Smith served as the Assistant Men's Basketball Coach at Highland High School within the Salt Lake City School District from 2003 to 2008. His five years in this position involved mentoring student-athletes and contributing to their development both on and off the court. This experience reflects his dedication to leadership and teamwork.
Education at University of Utah
Brian Smith studied at the University of Utah, specifically at the David Eccles School of Business, where he focused on Management with an emphasis on Information Systems and Operations. He completed his studies from 2004 to 2009, earning a degree that provided him with a solid foundation in business principles and operational strategies.