Colin Mac Courtney
About Colin Mac Courtney
Colin Mac Courtney is a Global Account Manager at Sorenson Communications, where he focuses on building client relationships and negotiating deals. He has extensive experience in sales and account management across various media companies, including WPIX-TV and NCC Media.
Work at Sorenson Communications
Colin Mac Courtney has been employed at Sorenson Communications as a Global Account Manager since 2023. In this role, he is responsible for negotiating and closing deals while building long-term relationships with clients. His focus includes increasing diversity, equity, inclusion, and accessibility through communication solutions. His expertise in SaaS sales combined with TV and digital advertising sales allows him to develop strategic sales plans that meet client needs.
Previous Experience in Media Sales
Prior to joining Sorenson Communications, Colin Mac Courtney accumulated extensive experience in media sales. He worked at WPIX-TV as an Account Executive from 2018 to 2022, where he served clients in the Greater New York City Area. Before that, he held positions at NCC Media as an Account Executive from 2013 to 2018, and at GroupM as a Broadcast Account Manager from 2009 to 2013. His career also includes roles at Fox Television and MediaVest, where he gained valuable insights into the media landscape.
Education and Expertise
Colin Mac Courtney earned a Bachelor of Science degree in Business Administration and Management from Fairfield University. His educational background supports his professional expertise in sales and account management. He combines this academic foundation with practical experience in both SaaS sales and media advertising, enabling him to provide consultative solutions that exceed sales targets.
Career Progression in Sales
Colin Mac Courtney's career in sales began in 2004 when he worked as a Media Buyer at MediaVest. He transitioned to various roles, including Sales Executive at Diversified from 2022 to 2023, where he focused on the media supply chain. His career reflects a steady progression through account management and sales roles, demonstrating his ability to adapt and thrive in different environments within the media industry.