Cyndie Shaffstall
About Cyndie Shaffstall
Cyndie Shaffstall is a Senior Director of Marketing Operations at Sorenson Communications, where she manages a comprehensive marketing technology stack. With extensive experience in various marketing roles and a strong background in content creation, she has authored over 20 books and holds numerous certifications in digital marketing tools.
Current Role at Sorenson Communications
Cyndie Shaffstall serves as the Senior Director of Marketing Operations at Sorenson Communications. In this role, she manages a comprehensive marketing technology stack consisting of over 100 applications. Her responsibilities include ensuring compliance with privacy, legal, and security mandates, which is critical in the communications sector. She has been with Sorenson since 2022 and operates in a remote capacity from Utah.
Previous Experience and Leadership Roles
Cyndie has held various leadership positions in marketing operations across multiple organizations. She worked as the Manager of Marketing Operations at Getaround from 2020 to 2022 and served as the Director of Sales and Marketing Operations at Hasura for seven months in 2022. Additionally, she was a member of the GoDaddy Pro Council from 2017 to 2021 and served on the Board of Directors for Hidden Star from 2016 to 2020.
Education and Certifications
Cyndie possesses a wide range of certifications that enhance her expertise in marketing and analytics. These include certifications in Google Ads, Google Analytics, Google Tag Manager, Google Data Studio, Facebook Advertising, and Search Engine Optimization. She is also currently pursuing Salesforce Administration to further expand her skill set.
Content Creation and Writing Contributions
Cyndie has a strong passion for content creation, which she views as a foundational element of marketing. She has authored more than 20 nonfiction and fiction books, contributing millions of words across various formats, including scripts, white papers, case studies, ebooks, press releases, and advertisements. Her writing skills complement her marketing expertise.
Technical Skills and Marketing Tools
Cyndie possesses expertise in a diverse range of technical competencies and marketing tools. She is proficient in Adobe Creative Suite, Microsoft Business Suite, and various CRM and marketing automation platforms, including HubSpot, Pardot, and Marketo. Her technical skills also extend to HTML/CSS, WordPress, and data analysis tools such as Looker and Google Data Studio.