Melissa Keomoungkhoun
About Melissa Keomoungkhoun
Melissa Keomoungkhoun serves as the Marketing Event Coordinator at Sorenson Communications, where she has worked since 2018. She holds a Master's Degree in Hospitality and Tourism Management from the Rochester Institute of Technology and has a diverse background in event coordination and outreach roles.
Work at Sorenson
Melissa Keomoungkhoun has served as the Marketing Event Coordinator at Sorenson Communications since 2018. In this role, she coordinates regional events and demonstrations, ensuring they align with the company's branding standards. She implements measurement strategies to evaluate the effectiveness of event campaigns and communicates the results to stakeholders. Additionally, she manages sponsorship negotiations and logistics for events, contributing to both strategic and tactical decision-making processes. Her work supports the overall marketing objectives of Sorenson Communications in the Greater Salt Lake City Area.
Education and Expertise
Melissa Keomoungkhoun holds a Master’s Degree in Hospitality and Tourism Management from the Rochester Institute of Technology, which she completed in 2016. She also earned a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from the same institution in 2015. Prior to her bachelor's, she achieved an Associate's Degree in Advertising in 2013 and another Associate's Degree in Liberal Arts and Sciences/Liberal Studies from Collin County Community College in 2012. Her educational background provides her with a strong foundation in marketing and event coordination.
Previous Experience
Before joining Sorenson Communications, Melissa held several positions that contributed to her professional development. She worked as the Executive Director at Saola Foundation from 2017 to 2018 in the Dallas/Fort Worth Area. Prior to that, she was an Outreach Assistant at the Rochester Institute of Technology from 2014 to 2015. In 2013, she served as both an Orientation Coordinator and an Orientation Leader at the same institution, gaining valuable experience in event management and communication.
Professional Skills
Melissa Keomoungkhoun possesses a range of professional skills relevant to her role as a Marketing Event Coordinator. She is adept at coordinating events and ensuring effective communication with event host organizations and outreach teams. Her expertise includes managing logistics and sponsorship negotiations, which are crucial for successful event execution. Additionally, her ability to implement measurement strategies allows her to assess the impact of marketing campaigns and make informed decisions based on data.