Michelle B.
About Michelle B.
Michelle B. is the Head of Social Media at Sorenson Communications, where she has worked since 2023. With a diverse background in digital marketing and social media management, she has held various roles across multiple companies, demonstrating expertise in AI-driven tools and innovative marketing strategies.
Work at Sorenson
Michelle B. has been serving as the Head of Social Media at Sorenson Communications since 2023. In this role, she focuses on enhancing the company's social media presence and engagement. Her responsibilities include developing and implementing social media strategies that align with the company's goals. She has been with Sorenson for one year, contributing her expertise in digital marketing to improve brand visibility.
Previous Experience in Social Media Management
Before her current position, Michelle B. held several roles in social media management. She worked as a Social Media Director at both Linen Finder and Infinite Laundry from 2017 to 2019. In these roles, she developed social media strategies that increased brand engagement. Additionally, she served as a Social Media Manager at Claro Enterprise Solutions from 2021 to 2023, where she continued to refine her skills in digital marketing.
Background in Digital Marketing
Michelle B. has a diverse background in digital marketing. She worked as a Marketing Manager at Sage Dental from 2015 to 2017 and as a Digital Marketing Specialist at EZDOCTOR from 2014 to 2015. Her experience spans various industries, allowing her to apply different marketing strategies effectively. She also worked as a Senior Digital Marketing Strategist at Claro Enterprise Solutions for four months in 2023.
Education and Expertise
Michelle B. earned her Bachelor's degree in Advertising from Universidad APEC, where she studied from 2007 to 2011. She possesses expertise in utilizing AI-driven tools to optimize digital marketing campaigns. Michelle actively seeks out the latest digital marketing trends and best practices, integrating them into her work to enhance campaign effectiveness.
Early Career as an Interpreter
Michelle B. began her career as an All Call Spanish-English Interpreter at Language Line Solutions, where she worked from 2010 to 2014. This role provided her with valuable communication skills and cultural insights, which have been beneficial in her subsequent marketing and social media roles.