Samantha Snow, MBA
About Samantha Snow, MBA
Samantha Snow, MBA, is a Senior Manager of IT Business Intelligence at Sorenson Communications, where she leads data strategy and program management. With extensive experience in data analytics and business intelligence across various industries, she specializes in eCommerce, logistics, and finance.
Work at Sorenson Communications
Samantha Snow has been serving as the Senior Manager of IT Business Intelligence at Sorenson Communications since 2023. In this role, she leads the data strategy, automation, and program management efforts for the company, which specializes in communication solutions for the deaf and hard-of-hearing community. Her responsibilities include leveraging data to drive innovation and efficiency within the organization.
Previous Experience in Business Intelligence
Before joining Sorenson Communications, Samantha held various positions in business intelligence and data analytics. She worked at Google as a Technical Program Manager for Data & Analytics Services from 2022 to 2023 and as a Senior Data Analyst for Fitbit from 2019 to 2021. Additionally, she served as a Logistics Analytics Manager for Fitbit at Google from 2021 to 2022. Her earlier experience includes roles at USANA Health Sciences as a Business Intelligence Analyst II/BI Developer and at Overstock.com as a Demand Management Analyst.
Educational Background
Samantha Snow earned her Master of Business Administration (MBA) from the University of Utah's David Eccles School of Business, where she studied Management Information Systems. She also holds a Graduate Certificate in Information Systems from the same institution. Earlier, she completed her Bachelor of Science in Political Science at Utah State University. This educational foundation supports her expertise in data-driven decision-making.
Skills and Specializations
Samantha specializes in eCommerce, logistics, and finance domains, focusing on leveraging data to drive innovation, efficiency, and growth. She is skilled in various data analysis tools and technologies, including SQL, MicroStrategy, PowerBI, and Tableau. Her passion lies in empowering others to utilize data effectively, enhancing organizational performance through informed decision-making.
Career Progression
Samantha's career spans over a decade, with a diverse range of roles that have contributed to her expertise in data and analytics. She began her career as an Assistant Manager at Staples and later transitioned to various analytical roles at the University of Utah, including Financial Counselor and NF Clinic Coordinator. Her experience at Overstock.com as a Sourcing Analyst further solidified her analytical skills, leading to her subsequent positions in business intelligence.