Ratnaraaj P.
About Ratnaraaj P.
Ratnaraaj P. is a Customer Advocacy/Marketing Manager with extensive experience in marketing and brand strategy across various organizations. He has held significant roles at EMERITUS Institute of Management, Cactus Communications, and SoSafe, and has a strong academic background in Physics and management from prestigious institutions.
Current Role at SoSafe
Ratnaraaj P. serves as the Customer Advocacy/Marketing Manager at SoSafe since 2022. In this hybrid role based in Cologne, North Rhine-Westphalia, Germany, he focuses on enhancing customer engagement and driving marketing strategies. His responsibilities include spearheading customer advocacy initiatives and leveraging data analytics to inform decision-making.
Previous Experience in Marketing and Communications
Prior to his current position, Ratnaraaj held several roles in marketing and communications. He worked at EMERITUS Institute of Management as Manager - Content & Brand Strategy from 2017 to 2019. He also served as Assistant Vice President - Marketing, Communications, Growth at Sutra Services Pvt. Ltd. from 2015 to 2017. His experience includes managing corporate publishing at Netscribes and leading marketing efforts at Ugam and StartupHR Toolkit.
Educational Background
Ratnaraaj P. has a strong educational foundation in science and management. He earned a Master of Science (M.Sc.) in Physics from the University of Mumbai from 2010 to 2013 and a Bachelor of Science (B.Sc.) in Physics from 2003 to 2006. He also completed various management courses, including an EMERITUS Certificate in Negotiation & Influence from MIT Sloan School of Management and the MIT Entrepreneurship Online Bootcamp.
Achievements in Customer Advocacy
In his role at SoSafe, Ratnaraaj achieved a 300% increase in client case studies within the first year of leading customer advocacy and marketing programs. He also successfully coordinated the annual 'Human Firewall Conference,' which enhanced customer engagement and generated additional revenue. His initiatives have significantly improved customer satisfaction scores through biannual surveys.
Expertise in Data Analytics
Ratnaraaj P. is proficient in utilizing data analytics tools such as Salesforce, HubSpot, Catalyst.io, and Chameleon. His expertise in these tools supports strategic decision-making and enhances marketing effectiveness. He has collaborated with product marketing teams to achieve a notable 200% increase in G2 reviews, elevating the company's market position.