Shwathi Srinivasan
About Shwathi Srinivasan
Shwathi Srinivasan is a Marketing Manager specializing in social media, currently working at SoSafe since 2021. She has a strong background in content creation and social media strategies, supported by her academic qualifications in Economics and Development Economics.
Current Role at SoSafe
Shwathi Srinivasan serves as the Marketing Manager for Social Media at SoSafe, a position she has held since 2021. In this role, she develops and implements social media strategies that enhance user engagement. Her focus on creating emotionally resonant content guides the company's future content strategies, contributing to its overall marketing objectives.
Previous Experience in Marketing and Strategy
Prior to her current role, Shwathi gained extensive experience in various marketing and strategic positions. She worked as a Digital Strategist at Hand in Hand India from 2018 to 2019, where she focused on digital marketing initiatives. Additionally, she served as a Research and Development Analyst at the same organization from 2016 to 2019, contributing to strategic planning and analysis.
Educational Background
Shwathi holds a Master of Business Administration (MBA) from HHL Leipzig Graduate School of Management, which she completed from 2019 to 2021. She also earned a Master's degree in Development Economics and Policy from The University of Manchester from 2014 to 2015. Earlier, she studied at Symbiosis International University, where she obtained a Bachelor of Science in Economics from 2011 to 2014.
Internship Experience
Shwathi completed multiple internships that contributed to her professional development. She interned at IFMR Trust in 2013 and again in 2014, gaining valuable experience in research and analysis. In 2020, she worked as an Intern in Digital Communications at Kiez Digital, where she further honed her skills in digital marketing.
Expertise in Social Media Marketing
With nearly four years of experience in social media marketing, Shwathi specializes in creating content that engages audiences effectively. Her work has focused on developing social media strategies that significantly increase user interaction, demonstrating her ability to connect with target demographics through tailored content.