Alex Lumsden
About Alex Lumsden
Alex Lumsden is an experienced Enterprise Field Marketing Manager currently working at SOTI since 2021. He has a diverse background in marketing, having held various roles at companies such as Giftcraft, Yo Sox, and Shoppers Drug Mart, and has a strong educational foundation in business and marketing.
Current Role at SOTI
Alex Lumsden serves as the Enterprise Field Marketing Manager at SOTI, a position he has held since 2021. In this role, he is responsible for identifying potential events and managing the company's participation in various pop-up shops and events. His focus on strategic marketing initiatives supports SOTI's overall brand presence and engagement in the market.
Previous Marketing Experience
Before joining SOTI, Alex Lumsden accumulated extensive marketing experience across multiple organizations. He worked as a Marketing Manager at Giftcraft and Yo Sox from 2013 to 2020, managing marketing strategies and overseeing the Yo Sox Flagship Store operations. He also held positions as a Senior Marketing Coordinator at Shoppers Drug Mart for seven months in 2020 and as an Interactive Marketing Coordinator at Luminato, Toronto Festival of Arts and Creativity in 2012.
Educational Background
Alex Lumsden studied at the University of Toronto Mississauga and holds a Bachelor of Business Administration in Marketing and Sports Marketing from Davenport University, which he completed from 2010 to 2012. He also earned an Advanced Diploma in Business Administration, Marketing from Seneca College, where he studied from 2007 to 2010. His educational background provides a solid foundation for his marketing career.
Social Media and Content Management
Throughout his career, Alex has developed expertise in social media and content management. He has provided creative direction for the Yo Sox brand's social media profiles and has experience as a Social Media Coordinator at various organizations, including Transparent Inc and CxO Advisory Services. His role involved creating engaging content and managing social media strategies to enhance brand visibility.
Team Leadership and Training
In his marketing roles, Alex Lumsden has demonstrated leadership by hiring and training Yo Sox Brand Ambassadors for event activations. His ability to manage teams and coordinate marketing efforts has contributed to successful brand representation at events and pop-up shops.