Karan Nanda
About Karan Nanda
Karan Nanda is a CRM Marketing Manager with a strong emphasis on creating personalized marketing experiences to boost audience engagement. He has extensive experience in digital marketing across various companies, including Superior Glove, Google, and Cvent, and holds multiple advanced degrees in marketing and international relations.
Work at SOTI
Karan Nanda has been serving as the CRM Marketing Manager at SOTI since 2022. In this role, Karan focuses on crafting personalized marketing experiences aimed at enhancing audience engagement. The position is based in Mississauga, Ontario, where Karan applies expertise in lifecycle marketing to optimize customer journeys from acquisition to retention.
Previous Experience in Digital Marketing
Before joining SOTI, Karan Nanda held several positions in digital marketing. Karan worked as a Senior Digital Marketing Specialist at Superior Glove from 2020 to 2022. Prior to that, Karan was a Digital Marketing Strategist at Google for five months in 2019. Other roles include Marketing Automation Specialist at Cvent from 2016 to 2018 and Digital Marketing Specialist at BMO Financial Group from 2018 to 2019.
Education and Expertise
Karan Nanda holds multiple degrees in marketing and international relations. Karan earned a Master's degree in Marketing and International Relations from ESGCI and another Master's degree in International Marketing Management from the Paris School of Business, both completed in 2015. Additionally, Karan obtained a Bachelor’s Degree in International Business Management from the University of Sunderland, completed in 2011. Karan also holds seven Salesforce certifications, demonstrating proficiency in Salesforce platforms.
Skills in Marketing Automation
Karan Nanda is proficient in various marketing automation tools, including HubSpot, Marketo, and Pardot. This expertise contributes to improving marketing efficiency and effectiveness. Karan specializes in lifecycle marketing, focusing on optimizing customer journeys to enhance engagement and retention.
Background in Sales and Marketing
Karan has a diverse background in sales and marketing, having worked in various roles across different companies. This includes positions as a Sales and Marketing Associate at Marriott International from 2011 to 2013 and as a Sales and Marketing Specialist at InterGlobe Enterprises from 2013 to 2014. Karan also worked as a Marketing Operations Specialist at Jumia Group from 2015 to 2016.