Marina Kornicer
About Marina Kornicer
Marina Kornicer is a Digital Marketing Manager at SOTI in Toronto, Ontario, where she has worked since 2020. She specializes in managing digital marketing campaigns across multiple regions and focuses on conversion optimization and data-driven decision-making.
Work at SOTI
Marina Kornicer has been serving as the Digital Marketing Manager at SOTI since 2020. Based in Toronto, Ontario, Canada, she has successfully managed digital marketing campaigns across North America, EMEA, and APAC regions. Her role involves close collaboration with internal teams to enhance the quality and close rate of leads generated through digital marketing efforts. She regularly monitors and optimizes these activities, ensuring that all key performance indicators (KPIs) are met and reported effectively.
Education and Expertise
Marina Kornicer is currently pursuing studies in E-Commerce/Electronic Commerce at the University of Toronto, where she has been enrolled since 2019. She previously earned a Bachelor's degree in Digital Communication and Media/Multimedia from the Faculty for Media and Communications at University Singidunum, completing her studies from 2006 to 2008. Her educational background supports her expertise in digital marketing, particularly in conversion optimization and data-driven decision-making.
Digital Marketing Skills
Marina Kornicer specializes in conversion optimization, working closely with the Web team to enhance customer experience and improve landing page effectiveness. She utilizes data-driven decision-making to prioritize marketing efforts and is passionate about experimentation. Her experience includes drafting content for SEM ads, YouTube video ad descriptions, and lead generation forms. She is proficient with tools such as Salesforce, Pardot, SEMRush, and Google Analytics.
Achievements in Digital Marketing
Marina Kornicer has a strong track record of exceeding KPIs to drive pipeline and revenue growth through digital campaigns. She proactively seeks out new digital channels, including podcast networks and sponsorships, to enhance sales leads and return on investment (ROI). Her ability to monitor and optimize digital marketing activities contributes to the overall effectiveness of her campaigns.
Communication Skills
Marina Kornicer possesses excellent verbal and written communication skills, complemented by strong listening and interpretation abilities. These skills enable her to collaborate effectively with internal teams and stakeholders, ensuring that marketing strategies align with organizational goals and enhance overall campaign performance.