Marina Kornicer, Ba. Comm.
About Marina Kornicer, Ba. Comm.
Marina Kornicer is a Manager of Digital Marketing (Paid) at SOTI in Toronto, Ontario, Canada, where she has worked since 2020. She has extensive experience managing numerous digital marketing campaigns and has achieved notable improvements in lead generation and cost efficiency.
Work at SOTI
Marina Kornicer has held the position of Manager, Digital Marketing (Paid) at SOTI since 2020. Based in Toronto, Ontario, Canada, she has been responsible for overseeing a diverse range of digital marketing initiatives. Her role involves managing over 80 Google ad campaigns and more than 50 social media campaigns simultaneously, demonstrating her ability to handle multiple projects effectively. Kornicer's work focuses on segmentation and targeting of customer personas to enhance the success of marketing campaigns.
Education and Expertise
Marina Kornicer earned her Bachelor's degree in Digital Communication and Media/Multimedia from the Faculty for Media and Communications at University Singidunum. Additionally, she pursued further education at the University of Toronto, where she studied Digital Marketing and E-Commerce, achieving a qualification in Digital Marketing Management. Her educational background equips her with a solid foundation in digital marketing principles and practices.
Achievements in Digital Marketing
Throughout her career, Marina Kornicer has implemented strategic digital marketing initiatives that have led to measurable improvements in lead generation. She successfully increased lead volume by 10%, while simultaneously reducing the cost per Marketing Qualified Lead (MQL) by 20% and decreasing rejected leads by 12%. These results reflect her proficiency in developing effective marketing strategies.
Global Project Management
Marina Kornicer has successfully managed digital marketing projects across various regions, including North America, EMEA, and APAC. Her experience in handling international campaigns highlights her adaptability and understanding of diverse market dynamics. This global perspective enhances her ability to tailor marketing strategies to different audiences.
Data-Driven Marketing Approach
Marina Kornicer employs a data-driven approach in her digital marketing efforts. She emphasizes the importance of data analysis in decision-making processes and demonstrates a strong passion for experimentation within her marketing strategies. This focus on analytics allows her to optimize campaigns and achieve better results.