Marinelle G.
About Marinelle G.
Marinelle G. is a Senior Digital Marketing Specialist at SOTI, specializing in CRM and data-driven marketing strategies. With a background in statistics and marketing, she has experience in various roles, including graphic design and marketing coordination.
Current Role at SOTI
Marinelle G. serves as a Senior Digital Marketing Specialist - CRM at SOTI, a position she has held since 2021. In this role, she focuses on developing and implementing customer relationship management strategies that enhance digital marketing efforts. Her work involves leveraging data analysis to optimize marketing campaigns and improve customer engagement.
Previous Experience in Marketing
Before joining SOTI, Marinelle G. worked as a Marketing Coordinator at Avison Young from 2016 to 2021. During her five years in this role, she contributed to various marketing initiatives that supported the company's objectives. Prior to that, she was a Graphic Designer at Kingsway Real Estate Brokerage from 2013 to 2016, where she developed visual marketing materials.
Educational Background
Marinelle G. holds an Honours Bachelor of Arts in Statistics from York University. Additionally, she earned a Diploma in Business - Marketing from Sheridan College. Her educational background provides her with a strong foundation in both statistical analysis and marketing principles.
Expertise in Data-Driven Marketing
Marinelle G. combines her marketing expertise with a solid understanding of statistics to drive data-driven marketing campaigns. She specializes in applying data analysis techniques to enhance B2B and B2C marketing strategies. Her approach focuses on understanding consumer behavior through digital marketing initiatives.
Skills in Consumer Behavior Analysis
Marinelle G. has a keen interest in understanding consumer behavior, which she integrates into her digital marketing initiatives. This focus allows her to tailor marketing strategies that resonate with target audiences, ultimately driving engagement and conversion.