Mohammed Al Farra
About Mohammed Al Farra
Mohammed Al Farra is the Regional Sales Manager for SOTI in Saudi Arabia, with a background in Telecomm and Electronics Engineering. He has extensive experience in the technology sector, specializing in sales management and solutions architecture.
Current Role at SOTI
Mohammed Al Farra serves as the Regional Sales Manager for Saudi Arabia at SOTI since 2020. In this role, he is responsible for overseeing sales operations and driving revenue growth within the region. His expertise in managing high-performance teams in the technology sector contributes to the effectiveness of SOTI's sales strategies. Al Farra's focus on developing and executing business plans aligns with the company's objectives in the competitive technology market.
Education and Expertise
Mohammed Al Farra earned a Bachelor’s degree in Telecomm & Electronics Engineering from Al-Ahliyya Amman University, studying from 1992 to 1996. His educational background provides a solid foundation for his career in technology and business. Al Farra possesses expertise in solutions architect consultative and solution selling, particularly in VoIP, unified communications, and networking solutions. His strong understanding of technology and business trends supports his role in developing effective business strategies.
Professional Background
Al Farra has a diverse professional background with extensive experience in sales and customer service. He worked as a Customer Service Manager at American Income Life Insurance Company in London, Ontario, Canada, from 2017 to 2018. Prior to that, he held various positions in Saudi Arabia, including Senior Presales Engineer at BTC Networks from 1996 to 2007, and Territory Manager at Avaya from 2007 to 2016. His role as Territory Manager at Unify from 2018 to 2020 further solidified his expertise in sales management.
Sales Skills and Achievements
Mohammed Al Farra is skilled in managing long and complex sales cycles, consistently exceeding revenue goals. He specializes in value-selling strategies and direct selling, which enhances client satisfaction and retention. His comprehensive understanding of channel management and ongoing needs assessment allows him to effectively navigate the competitive landscape of the technology sector. Al Farra’s experience in delivering growth in highly regulated markets demonstrates his capability in achieving business objectives.