Narendra Singh Shaktawat

Narendra Singh Shaktawat

Field & Channel Marketing Head India & Saarc @ SOTI

About Narendra Singh Shaktawat

Narendra Singh Shaktawat serves as the Field & Channel Marketing Head for India and SAARC at SOTI, where he develops sales enablement materials and manages marketing plans targeting reseller channels. With a diverse background in financial planning and marketing across various companies, he has over 15 years of experience in the industry.

Work at SOTI

Narendra Singh Shaktawat has been serving as the Field & Channel Marketing Head for India and SAARC at SOTI since 2019. In this role, he is responsible for transforming product value propositions into effective sales enablement materials, including case studies and presentations. His work supports strategic customer meetings and speaking opportunities. Shaktawat also builds and manages a calendar for demand generation programs, ensuring transparency and alignment with key stakeholders across the region.

Previous Work Experience

Before joining SOTI, Shaktawat held several positions in various organizations. He worked at HSBC as a Financial Planning Manager for one year in Mumbai. He then transitioned to Aircel, where he served as the National Channel Program Manager for nine years in Gurugram. Following this, he was the Country Head for Alliances & Channel at Techjockey for one year in New Delhi. Additionally, he worked at Citifinancial Consumer Finance India Ltd as an Assistant Manager in Credit & Risk for two years in Pune and served as an Area Sales Manager at Reliance Retail for two years in New Delhi.

Education and Expertise

Narendra Singh Shaktawat holds a Bachelor of Commerce degree from Mithibai College, which he attended from 1996 to 1999. He furthered his education by obtaining a Post Graduate Diploma in Business Management (PGDBM) with a focus on E-Business from Savitribai Phule Pune University between 2000 and 2002. He completed his Higher Secondary Certificate (HSC) at Daly College - Indore from 1994 to 1996. His educational background supports his expertise in marketing and channel management.

Marketing Strategy and Campaign Development

In his current role, Shaktawat gathers market intelligence and analyzes competitor initiatives to inform marketing strategy. He prioritizes tactics and messaging to drive the development of strategic campaigns. His experience in managing integrated, scalable annual marketing plans specifically targeting reseller channels and end customers in the Indian Subcontinent region enhances his ability to execute effective marketing strategies.

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