Pierre Da Costa (He / Him)
About Pierre Da Costa (He / Him)
Pierre Da Costa serves as the Director of Global Channel Programs at SOTI, where he has worked since 2020. With over a decade of experience in program performance and partner engagement, he has held various roles at companies such as Microsoft, Lenovo, and IBM.
Current Role at SOTI
Pierre Da Costa serves as the Director of Global Channel Programs at SOTI, a position he has held since 2020. In this role, he is responsible for overseeing the development and execution of channel programs that enhance partner engagement and performance. He has played a key role in creating the SOTI Altitude Partner Program, which is a global tiered benefits program aimed at improving partner relationships. Additionally, he manages the SOTI Partner Portal, which provides partners with curated content to facilitate their engagement.
Previous Experience
Prior to his current role at SOTI, Pierre Da Costa accumulated extensive experience in various marketing and business development positions. He worked at PCM Canada as a Business Development Manager for Microsoft Products from 2016 to 2018. Before that, he served as a Marketing Manager at Microsoft Canada Inc. from 2007 to 2010. His career also includes roles at Acrodex as a Strategic Vendor Manager and Lenovo as a Marketing Manager. He began his career at IBM Canada Ltd., where he held multiple positions including Channel Sales Team Lead and Channel Communications Manager.
Educational Background
Pierre Da Costa studied at the Schulich School of Business at York University, where he earned a Bachelor of Business Administration (BBA) in Marketing from 1989 to 1994. He furthered his education at the same institution, obtaining a Master of Business Administration (MBA) with a focus on Marketing from 1994 to 1995. His academic background has provided him with a strong foundation in business and marketing principles, which he has applied throughout his career.
Industry Expertise
With over a decade of experience in the technology sector, Pierre Da Costa specializes in elevating program performance through effective communication, measurement, and reporting strategies. He has a proven track record of leading cross-functional teams to achieve business objectives and goals. His expertise in channel management and partner engagement has been instrumental in driving the success of various programs and initiatives throughout his career.