Travin Cain
About Travin Cain
Travin Cain is a Senior Digital Marketing Specialist at SOTI, where he oversees search engine marketing ads and campaigns. He holds an MBA and has extensive experience in digital marketing, having previously worked at Concourse Media and Search Warrant Online Marketing.
Work at SOTI
Travin Cain holds the position of Senior Digital Marketing Specialist at SOTI, a role he has occupied since 2021. In this capacity, he contributes to the Global Demand Generation team, focusing on the development of SOTI's global paid marketing strategy. His responsibilities include the day-to-day administration of search engine marketing ads and campaigns. Cain regularly monitors and reports on the performance of all paid digital marketing activities, ensuring that objectives are met through careful tracking, compiling, and analyzing of results.
Education and Expertise
Travin Cain has an extensive educational background in business and marketing. He studied at Mohawk College, where he earned an Ontario College Diploma in Business from 2009 to 2012. He further pursued his studies at the University of Northwestern Ohio, obtaining an Associate Degree in Sports Marketing and Management (2012-2014), a Bachelor of Science in Business Administration and Management (2014-2015), and a Master of Business Administration (MBA) from 2016 to 2017.
Previous Work Experience
Before joining SOTI, Travin Cain gained valuable experience in digital marketing roles. He worked at Concourse Media as a Content Marketing Specialist from 2017 to 2018 in Guelph, Ontario. Following this, he served as a Digital Marketing Specialist at Search Warrant Online Marketing from 2019 to 2021, also in Guelph, Ontario. These positions helped him develop a strong foundation in digital marketing strategies and content creation.
Skills and Responsibilities
In his role as Senior Digital Marketing Specialist at SOTI, Travin Cain is responsible for measuring and reporting on campaign performance. He tracks, compiles, and analyzes results to ensure that marketing objectives are met. His expertise in search engine marketing and digital marketing strategies allows him to effectively manage and optimize paid marketing campaigns, contributing to the overall success of SOTI's marketing initiatives.