Wendy R. Cleveland, MBA, Cme, Cce
About Wendy R. Cleveland, MBA, Cme, Cce
Wendy R. Cleveland is the Executive Vice President and Chief Operations Officer at Sound Credit Union, where she has worked since 2018. She has extensive experience in the credit union sector, having held various leadership roles at organizations such as AltaOne Federal Credit Union and Mountain America Credit Union.
Current Role at Sound Credit Union
Wendy R. Cleveland serves as the Executive Vice President and Chief Operations Officer at Sound Credit Union. She has held this position since 2018, overseeing the strategic management of business deposit services and payment solutions, including cards and digital platforms. Cleveland is also responsible for the digital branch and contact center operations, emphasizing relationship-focused sales and service delivery. Her leadership includes implementing staff development programs that align with the organization's strategic goals and enhance member experience.
Previous Experience at AltaOne Federal Credit Union
Cleveland has extensive experience at AltaOne Federal Credit Union, where she served in multiple roles. She was the President and CEO of AltaOne Insurance Solutions, LLC from 2016 to 2018. Prior to that, she held the position of Senior Vice President from 2012 to 2018 and VP of Member Service Centers/Marketing from 2009 to 2012. Additionally, she worked as VP of Marketing/Business Development from 2003 to 2009, contributing to various aspects of the credit union's operations and marketing strategies.
Educational Background and Certifications
Cleveland has pursued advanced education and certifications throughout her career. She studied Business Administration at the University of Phoenix, earning her MBA from 2000 to 2003. She has also engaged in executive education programs at prestigious institutions, including The Wharton School, Cornell Johnson Graduate School of Management, and the University of Virginia Darden School of Business. Cleveland has achieved certifications such as Certified Marketing Executive and Certified Chief Executive through the Credit Union Executives Society.
Early Career at Mountain America Credit Union
Wendy R. Cleveland began her career at Mountain America Credit Union, where she worked as the Market Development and PR Manager from 2000 to 2003. This role provided her with foundational experience in marketing and public relations within the credit union sector, setting the stage for her subsequent leadership positions in the industry.
Leadership in Diversity and Inclusion
In her executive leadership role, Cleveland leads diversity, equity, and inclusion initiatives. She focuses on creating an inclusive workplace culture that values diverse perspectives and fosters an environment of belonging. Her commitment to these initiatives is integral to her leadership approach at Sound Credit Union.