Pooja Sumanam
About Pooja Sumanam
Pooja Sumanam is a Manager specializing in Growth and Digital Marketing at SoundHound, where she leads the demand creation team and implements account-based strategies. She has extensive experience in digital marketing, having previously held roles at One Planet Ops, Care2, and Milestone Inc.
Current Role at SoundHound
Pooja Sumanam currently serves as the Manager of Growth and Digital Marketing at SoundHound, a position she has held since 2022. In this role, she leads the demand creation team, focusing on the development and implementation of account-based strategies utilizing Demandbase. Her responsibilities include collaborating with product marketing to identify new verticals, develop personas, and redefine value propositions. She also manages agencies and optimizes marketing programs based on analytics dashboards, which track metrics such as web traffic and engagement.
Previous Experience in Digital Marketing
Before joining SoundHound, Pooja Sumanam accumulated extensive experience in digital marketing across several organizations. She worked at Care2 as the Digital Marketing Lead for Global Operations and Paid Media Marketing from 2019 to 2022. Prior to that, she held the position of Sr Digital Marketing Manager at Care2 from 2017 to 2019, where she focused on SEM and social media marketing across multiple regions including the USA, EU, Australia, and Canada. Her earlier roles include positions at One Planet Ops as a Search Engine Marketing Specialist and at NetElixir as a Paid Search Manager.
Educational Background
Pooja Sumanam holds a Master of Business Administration from IBS Hyderabad, where she studied Business, Management, Marketing, and Related Support Services from 2009 to 2011. She furthered her education with a Master’s Degree in Engineering/Industrial Management from International Technological University (ITU) from 2013 to 2015. Earlier, she earned a Bachelor of Engineering in Computer Science from Osmania University, completing her studies from 2005 to 2009.
Skills and Expertise in Marketing
Pooja Sumanam possesses a strong skill set in digital marketing, particularly in search engine marketing and paid media strategies. She utilizes KNAK to build and scale email nurture and re-engagement programs aimed at driving responses and converting qualified leads. Her expertise includes developing strategies for ad copies in collaboration with content and design teams, ensuring alignment with overall campaign value propositions. She also focuses on optimizing marketing programs based on analytics and performance metrics.
Internship and Early Career Experience
Pooja Sumanam began her professional journey with an internship at IMRB International in 2010, where she gained experience in market research for three months. This role laid the foundation for her subsequent positions in digital marketing, where she has developed a comprehensive understanding of market dynamics and consumer behavior.