Cheryl Stookes
About Cheryl Stookes
Cheryl Stookes serves as the Chief Revenue Officer at E Source, bringing extensive experience from her previous roles at Softchoice, Amazon Web Services, and SHI International Corp. She is recognized for her expertise in sales and marketing, public speaking, and thought leadership in the industry.
Current Role at E Source
Cheryl Stookes serves as the Chief Revenue Officer (CRO) at E Source, a position she has held since 2023. In this role, she is responsible for driving revenue growth and overseeing sales strategies. Her extensive background in sales and marketing positions her to effectively lead initiatives that align with the company's objectives.
Previous Experience at Softchoice
Cheryl Stookes has held multiple roles at Softchoice, including Vice President of Revenue Growth & Operations from 2021 to 2023, and Vice President of Revenue Growth & Marketing in 2023. She also served as Vice President of Marketing for a brief period in 2021. Her tenure at Softchoice highlights her expertise in revenue generation and operational efficiency.
Experience at Amazon Web Services (AWS)
Cheryl worked at Amazon Web Services (AWS) as the Head of Channel & Partner Sales for Canada from 2020 to 2021. During her time in this role, she focused on developing strategic partnerships and enhancing sales channels, contributing to AWS's growth in the Canadian market.
Educational Background
Cheryl Stookes studied at Queen's University, where she earned a Bachelor of Arts with Honours (BAH) in Political Studies. Additionally, she participated in an exchange program at The University of Edinburgh, studying International Politics and Economics, which further enriched her academic experience.
Public Speaking and Thought Leadership
Cheryl is recognized for her public speaking engagements, where she shares her insights and experiences in sales and marketing. She has authored a book and hosts a podcast, establishing herself as a thought leader in her field. Her reputation as a 'Hype Woman' reflects her ability to motivate and energize teams and audiences.