Sannie Sieper
About Sannie Sieper
Sannie Sieper is the Director of Marketing at E Source, where she has worked since 2014. She has a background in psychology and marketing, and has successfully led marketing initiatives and integrations for multiple companies.
Current Role at E Source
Sannie Sieper serves as the Director of Marketing at E Source, a position she has held since 2014. In this role, she is responsible for managing member engagement marketing and lead generation programs. Sieper collaborates with research, editorial, and design teams to create engaging content aimed at both members and prospects. Her expertise in Marketo allows her to create and implement effective inbound and outbound marketing campaigns, contributing to the company's overall marketing strategy.
Previous Experience in Marketing
Before her current role, Sieper worked at E Source as a Marketing Manager from 1998 to 2002 and again from 2014 to 2016. She also held the position of Director of Marketing, Sales, and Distribution at A K Peters from 2002 to 2011. Additionally, she worked as a Marketing Contractor at Sun Number, LLC for four months in 2013. Throughout her career, she has played a significant role in the marketing integration of nine acquired businesses in the last three years.
Educational Background
Sannie Sieper studied at Colgate University, where she earned a Bachelor of Science degree in Psychology. She furthered her education at the University of Colorado Boulder, specifically at the Leeds School of Business, where she achieved a Master of Business Administration (MBA) with a focus on Marketing and Entrepreneurship.
Consulting Role at Cultural Care Au Pair
In addition to her role at E Source, Sieper has been working as a Local Childcare Consultant at Cultural Care Au Pair since 2013. This position has allowed her to leverage her marketing skills in a different context, focusing on local engagement and support for families seeking childcare solutions.
Impact on Sales Performance
Sieper has played an integral role in the profitable sales of her last two companies. Her marketing strategies and leadership have contributed to measurable sales growth, demonstrating her effectiveness in driving business success through targeted marketing initiatives.