Maya Sofhiana Zaini
About Maya Sofhiana Zaini
Maya Sofhiana Zaini is a Marketing Manager (ASEAN) at Sourced Group, recognized for her innovative marketing strategies that increased qualified leads by 20%. She is also a freelance writer for CoolJP and a finalist for the 2023 Channel Asia Women in ICT Awards in the Rising Star category.
Work at Sourced Group
Maya Sofhiana Zaini serves as the Marketing Manager for ASEAN at Sourced Group. She has held this position since 2021, contributing to the company's marketing efforts in the region. Her role involves developing and implementing marketing strategies tailored to the ASEAN market, focusing on enhancing brand visibility and engagement.
Education and Expertise
Maya holds a Master's Degree in Innovation from Singapore Management University, which she completed from 2014 to 2015. She also earned a Bachelor of Science in Microbiology from The University of Queensland in 2011. Additionally, she achieved a Diploma in Biomedical Science from Republic Polytechnic, studying from 2007 to 2010. Her educational background supports her expertise in content creation, social media, and inbound marketing strategies.
Background
Maya has a diverse professional background with over a decade of experience in project and events management across various sectors, including non-profit organizations, tech startups, and online media. Prior to her current role, she worked at DealStreetAsia as the Digital Communications & Events Manager from 2019 to 2021 and served as a Transplant Coordinator & Publicity Lead at the Ministry of Health in Singapore from 2012 to 2016.
Achievements
Maya was recognized as a finalist for the 2023 Channel Asia Women in ICT Awards in the Rising Star category. She has successfully implemented marketing strategies that resulted in a 20% increase in qualified leads. Additionally, she is a board member of Lean In Singapore, where she actively promotes gender equality by organizing events and training sessions.
Freelance Writing Experience
In addition to her marketing role, Maya is a freelance writer for CoolJP, a platform owned by Clozette. This position showcases her versatility in content creation, allowing her to contribute to various topics and engage with different audiences through her writing.