Kelvin Yap
About Kelvin Yap
Kelvin Yap is a Senior Product Marketing Manager at Sourcegraph, where he has worked since 2023. He has extensive experience in product marketing, having held various roles at Atlassian from 2011 to 2023.
Work at Sourcegraph
Kelvin Yap currently serves as the Senior Product Marketing Manager at Sourcegraph. He has held this position since 2023, contributing to the company's marketing strategies and product positioning. His role involves understanding customer needs and aligning product features with market demands to enhance user engagement and drive adoption.
Experience at Atlassian
Kelvin Yap has extensive experience at Atlassian, where he worked in various roles over a span of nearly a decade. He served as the Senior Product Marketing Manager for Compass from 2020 to 2023. Prior to that, he was the Product Marketing Manager for Bitbucket from 2014 to 2020. His earlier roles included Enterprise Advocate from 2013 to 2014 and Product Advocate from 2011 to 2013. This diverse experience has equipped him with a comprehensive understanding of product marketing and customer advocacy.
Education and Expertise
Kelvin Yap studied Information Systems at the University of New South Wales (UNSW), where he completed his degree from 2003 to 2008. His educational background provides a solid foundation in technology and systems, which complements his professional experience in product marketing. He also attended North Sydney Boys High School, contributing to his early academic development.
Previous Roles in Training and Advocacy
Before his tenure at Atlassian, Kelvin Yap worked at CustomWare Asia Pacific as an Atlassian Trainer from 2009 to 2011. This role involved educating clients on Atlassian products and best practices. His experience as an Enterprise Advocate and Product Advocate at Atlassian further developed his skills in customer engagement and product promotion.