Shannon King
About Shannon King
Shannon King serves as the Director of Growth Marketing & Demand Generation at Sourcegraph, a position he has held since 2023. He has extensive experience in marketing, having previously worked in various roles at companies such as Sonatype, Tidelift, and Palantir Technologies.
Work at Sourcegraph
Shannon King has been serving as the Director of Growth Marketing & Demand Generation at Sourcegraph since 2023. In this role, she focuses on developing strategies to enhance growth and demand generation efforts for the company. Her responsibilities include overseeing marketing initiatives that drive customer engagement and acquisition.
Previous Experience in Marketing
Prior to her current position, Shannon King held several marketing roles. She worked at Sonatype as Marketing Manager from 2016 to 2020, where she contributed to marketing strategies. Following this, she served as Demand Generation Lead at Tidelift for 8 months in 2020. She then transitioned to Palantir Technologies, where she was Head of Demand Generation from 2021 to 2023.
Education and Expertise
Shannon King earned her Master of Science (M.S.) in International Sport Management from George Mason University, studying from 2011 to 2013. She also holds a degree from James Madison University, where she studied from 2007 to 2011. Her educational background supports her expertise in marketing and demand generation.
Career Development
Shannon King's career includes diverse roles in marketing and demand generation. She served as Director of Marketing at The Side-Out Foundation for 11 months in 2013-2014 and worked as Marketing Manager at Natural Insight from 2014 to 2016. In addition, she held the position of Senior Manager, Digital Marketing at Sonatype from 2019 to 2020.