Maria Fernanda Abella Avila
About Maria Fernanda Abella Avila
Maria Fernanda Abella Avila is a Technical Account Manager at Sourcepoint, based in Berlin, Germany. She has a diverse background in corporate finance, sales, and account management, with experience at notable companies such as KPMG, Nosto, and BidderPlace.
Current Role at Sourcepoint
Maria Fernanda Abella Avila serves as a Technical Account Manager at Sourcepoint, a position she has held since 2021. In this role, she collaborates with enterprise publishing brands and agencies to optimize their monetization strategies. She provides consultation and training on CMP product features, ensuring that clients' accounts comply with IAB frameworks. Her responsibilities include acting as a liaison between clients and internal teams, offering feedback to enhance processes and products.
Previous Experience in Corporate Finance and Sales
Maria has a diverse background in finance and sales. She began her career as a Corporate Finance Intern at KPMG in Colombia in 2014, where she worked for two months. In 2013, she worked as a Salesperson at Etam in France for two months. Additionally, she held the position of Sales Assistant at Jigsaw UK from 2015 to 2016, gaining valuable experience in customer service and sales operations.
Experience in Business Development and Account Management
Maria has significant experience in business development and account management. She worked as a Trainee Publishers Business Development and Account Manager at BidderPlace from 2017 to 2018. Later, she served as a Partner and Customer Success Manager at Nosto from 2018 to 2020. In these roles, she supported clients in optimizing their business strategies and enhancing customer success.
Educational Background in Business and Management
Maria's educational journey includes a Bachelor in International Business from Oxford Brookes University, where she achieved a 2:1 Upper Second Class degree from 2014 to 2015. She also studied at Burgundy School of Business, earning a Bachelor in Business and Marketing with a Very Good (A) grade from 2013 to 2015. Additionally, she completed a Master of Science in Business Management at Oxford Brookes University from 2015 to 2016.
Technical Skills and Tools Proficiency
Maria possesses extensive experience in managing various SaaS tools essential for her roles. She is proficient in Salesforce, Jira, Intercom, Github, Docusign, Trello, SimilarTech, Monday, and Hubspot. Her technical skills enable her to effectively support clients and streamline internal processes, contributing to the overall efficiency of her teams.