Sam Rivera
About Sam Rivera
Samuel Rivera's Current Role as Senior Design Manager
Samuel Rivera currently holds the position of Senior Design Manager. In this role, he collaborates extensively with colleagues and clients to exchange and develop creative concept ideas. His primary objective is to produce strategic graphic designs that meet client specifications and objectives. His extensive expertise in typography and historically impactful design, as well as a keen eye on current design and digital marketing trends, inform his daily output significantly.
Background and Career Path of Samuel Rivera
Samuel Rivera has a robust background in the design industry. Before his current role, he was a senior designer at RedBeard Communications, an award-winning agency. There, he developed high-profile ad campaigns for prominent financial institutions. Samuel also established himself as a freelance designer, curating design projects and complete brand development for companies like Original Grain and Crafters Glass. Earlier in his career, Samuel worked as a book cover designer, collaborating with The New York Times bestselling authors.
Education and Expertise of Samuel Rivera
Samuel Rivera holds a bachelor's degree in media arts. His deep expertise includes typography, historically impactful design, and staying abreast of current design and digital marketing trends. Samuel's focus on continuous learning and professional development significantly informs his work as a Senior Design Manager, enabling him to bring innovative and strategic design concepts to fruition.
Achievements in Graphic Design by Samuel Rivera
Samuel Rivera has made notable achievements in graphic design, such as serving as the lead designer in developing full-scale outreach campaigns for PG&E in several California territories. His contributions included creating a library of graphic assets that adhered to PG&E's branding guidelines, producing quarterly direct mail newsletters, flyers, print ads, and digital marketing materials. Additionally, he played a key role in developing the award-winning branding and marketing materials for the new Carlsbad Desalination Plant.
Projects and Campaigns Led by Samuel Rivera
Samuel Rivera has led various significant projects and campaigns. Notably, he was the lead designer for PG&E, where he crafted extensive graphic assets tailored to the company's branding guidelines. His work included newsletters, flyers, print materials, digital ads, and social media content. Moreover, Samuel contributed to the award-winning branding and marketing efforts for the Carlsbad Desalination Plant. Prior to this, he developed high-profile ad campaigns for financial institutions while at RedBeard Communications.