Domenica Herrick
About Domenica Herrick
Domenica Herrick is a Director of E-Commerce with extensive experience in digital marketing and business insights. She holds a Bachelor of Science in Hotel and Tourism Management from New York University and has worked for notable companies such as Soylent and Beautiful Destinations.
Current Role at Soylent
Domenica Herrick serves as the Director of E-Commerce at Soylent, a position she has held since 2021. In this role, she is responsible for overseeing the company's online sales strategies and digital marketing efforts. Her leadership contributes to the growth and optimization of Soylent's e-commerce platform, ensuring a seamless customer experience.
Previous Experience at Beautiful Destinations
Before her current role, Herrick worked at Beautiful Destinations in various capacities from 2016 to 2020. She started as an Inside Sales & New Business Development Intern, followed by positions as an Analyst in Business Insights & Operations, and later as an Associate in the same department. Her experience there provided her with insights into business operations and analytics.
Educational Background
Domenica Herrick holds a Bachelor of Science degree in Hotel and Tourism Management from New York University. She also pursued further education at Harvard Extension School, focusing on Innovation & Strategy. Additionally, she earned a Certificate in Corporate Sustainability from NYU Stern School of Business in 2019.
Work at Starco Brands
In 2024, Herrick joined Starco Brands as the Director of DTC E-Commerce. In this role, she focuses on direct-to-consumer strategies, enhancing the brand's online presence and sales performance. Her expertise in e-commerce is expected to drive growth and innovation at Starco Brands.
Experience in the Hospitality Industry
Domenica Herrick began her career in the hospitality sector as a Travel Sales Intern at Mandarin Oriental Hotel Group in 2015. This experience laid the groundwork for her understanding of customer service and sales within the tourism industry, which she later applied in her e-commerce roles.