Ruth Falquina
About Ruth Falquina
Ruth Falquina is a co-founder of Spain AI Cadiz and serves as the Director and Founder of the Artificial Intelligence for Brands Master at Miami Ad School Madrid. She has extensive experience in the fields of marketing, branding, and artificial intelligence, and is committed to promoting women in STEAM fields.
Work at Spain AI
Ruth Falquina serves as Co-Founder at Spain AI Cadiz since 2021. In this role, she contributes to the development and implementation of artificial intelligence initiatives within the organization. Spain AI focuses on advancing AI technologies and fostering collaboration among professionals in the field. Falquina's leadership is instrumental in promoting AI education and awareness in the region.
Education and Expertise
Ruth Falquina has a strong educational background in marketing, branding, and artificial intelligence. She holds a Bachelor's degree in Advertising & Public Relations and a Master's degree in Marketing & Branding 2.0 from Universidad Complutense de Madrid. Additionally, she studied Elements of Artificial Intelligence at the University of Helsinki and completed a program on Radical Innovation at the Massachusetts Institute of Technology. Her expertise spans across artificial intelligence, branding, and digital marketing.
Background
Ruth Falquina has extensive experience in the marketing and advertising sectors. She has held various positions, including Chief Transformation Officer at PHD and Head of Strategy and Innovation at OMD España. Her career also includes roles at notable agencies such as TBWA\, JWT, and Tiempo BBDO. Falquina has been actively involved in promoting women in STEAM fields and enhancing their visibility in digital and creative sectors.
Achievements
Ruth Falquina has made significant contributions to the field of artificial intelligence and marketing. She designed the first AI Master's program for marketers at the Institute of Artificial Intelligence and leads the Artificial Intelligence and Branding module at ISDI and Universidad Complutense de Madrid. Falquina has facilitated over 150 workshops and hackathons globally, including events like TED Talks and Social Media Week. Her agency, Estado Latente, was recognized as the top digital agency by the FICE festival.
Current Teaching Roles
Ruth Falquina is actively involved in academia, serving as a teacher at multiple institutions since 2022. She teaches Artificial Intelligence in the Creative Industries at ISDI and Creativity & Artificial Intelligence in the Master of Art Business at Universidad CEU San Pablo. Additionally, she holds the position of Associate Professor at Universidad Complutense de Madrid, where she teaches in the Branding Master program. Her teaching focuses on integrating AI concepts into creative practices.