Ruth Falquina
About Ruth Falquina
Ruth Falquina is a City Leader and Co-Founder & CEO of Estado Latente, with over a decade of experience in advertising and marketing across Spain, LATAM, and the USA. She is also an educator in creativity and artificial intelligence, committed to promoting women in STEAM fields.
Current Role at Estado Latente
Ruth Falquina serves as Co-Founder and CEO of Estado Latente, a position she has held since 2013. Under her leadership, the agency has gained recognition as a top digital agency, particularly noted by the FICE festival for its achievements in Panama. Estado Latente operates across Spain, LATAM, and the USA, focusing on innovative marketing strategies and digital solutions.
Work at Spain AI
Ruth Falquina is a Co-Founder of Spain AI, a venture established in Cadiz in 2021. This initiative aims to advance the understanding and application of artificial intelligence within various sectors. Her involvement reflects her commitment to integrating AI into business practices and promoting its benefits.
Education and Expertise
Ruth Falquina holds a Bachelor's degree in Advertising and Public Relations and a Master's degree in Marketing & Branding 2.0 from Universidad Complutense de Madrid. She furthered her education with studies at the Massachusetts Institute of Technology, focusing on Technology Innovation and Business Entrepreneurship, and completed a course on the Elements of Artificial Intelligence at the University of Helsinki.
Teaching and Mentorship
Ruth Falquina has been actively involved in academia since 2020, serving as an Associate Professor at Universidad Complutense de Madrid. She teaches in the Branding Master program and leads modules on Artificial Intelligence and Branding at ISDI and CEU. Additionally, she has contributed to the development of the first AI Master's program for marketers at the Institute of Artificial Intelligence.
Commitment to Women in STEAM
Ruth Falquina is dedicated to promoting women in STEAM fields, focusing on enhancing their visibility in the digital, creative, and AI sectors. Her initiatives include piloting workshops and hackathons worldwide, which aim to generate social impact and foster innovation among diverse groups.