Karen Gough
About Karen Gough
Karen Gough serves as the Vice President of Sales at SPAN, bringing extensive experience from previous roles at Lutron Electronics and Philips. She holds an Executive MBA from the SMU Cox School of Business and has a strong background in marketing and sales strategy.
Current Role at SPAN
Karen Gough serves as the Vice President of Sales at SPAN, a position she has held since 2021. In this role, she is responsible for overseeing sales strategies and driving revenue growth. Her leadership focuses on enhancing the company's market presence and optimizing sales processes to achieve organizational objectives.
Previous Experience at Lutron Electronics
Karen Gough has extensive experience at Lutron Electronics, where she held multiple positions. She worked as a Regional Sales Manager from 2003 to 2004, then as a National Account Manager from 2004 to 2009, and later as Director of Channel Management from 2009 to 2011. During her tenure, she successfully shifted commissioning strategy timelines and transformed channel go-to-market strategies, significantly impacting revenue generation.
Experience at Philips and Philips Lighting
Karen Gough held key roles at Philips and Philips Lighting. She served as Director of Marketing Strategy for one year from 2014 to 2015, followed by her role as Vice President, Enterprise Systems & Services Director from 2015 to 2018. In these positions, she focused on strategic marketing initiatives and enterprise solutions, contributing to the companies' growth and innovation.
Education and Academic Background
Karen Gough holds a Master of Business Administration (M.B.A.) from the SMU Cox School of Business, where she studied from 2012 to 2014. She also earned a Bachelor of Science in Marketing and International Business from Kansas State University. Additionally, she studied International Business at Wichita State University, providing her with a solid foundation in business principles and international market dynamics.
Sales Achievements and Strategies
Throughout her career, Karen Gough has achieved notable sales milestones. She led sales teams to exceed quotas by 121% through effective segmentation strategies. She also redefined channel strategies, resulting in over 30% of overall revenue from new product innovations and achieving a gross margin of 56%, surpassing the target of 42%.