Andrea Port
About Andrea Port
Andrea Port serves as the Vice President of Brand & Integrated Marketing at Spanx, where she has led significant marketing initiatives, including the launch of the brand's TikTok channel and its first experiential marketing campaign. With a background in journalism and extensive experience in social media and marketing roles across various companies, she has established herself as a prominent figure in the industry.
Current Role at Spanx
Andrea Port serves as the Vice President of Brand & Integrated Marketing at Spanx, a position she has held since 2023. In this role, she is responsible for overseeing various marketing initiatives, including the launch of Spanx's TikTok channel, which involved collaboration with a leading creative agency to boost brand visibility. Additionally, she conceptualized and implemented an always-on Augmented Reality strategy, working with major platforms such as Pinterest, Meta, Snapchat, and TikTok.
Previous Experience in Marketing
Prior to her current role at Spanx, Andrea Port held several significant positions in marketing. She worked at Kohl's in various capacities, including Vice President of Marketing, Director of Social Marketing and Consumer PR, and Sr. Manager of Social Marketing from 2015 to 2023. Her experience also includes a role as Director of Digital and Social Content at Kenneth Cole Productions and Director of Social Media at StyleHaul, Inc. These roles have contributed to her expertise in brand strategy and integrated marketing.
Education and Expertise
Andrea Port earned a Bachelor of Arts in Journalism from New York University. Her educational background has provided her with a strong foundation in communication and media, which she has applied throughout her career in various marketing and editorial roles. This expertise has been instrumental in her successful execution of marketing campaigns and brand strategies.
Achievements in Experiential Marketing
Andrea Port has successfully executed Spanx's first-ever experiential marketing campaign, both domestically and internationally. This initiative resulted in over 1 billion press impressions, showcasing her ability to create impactful marketing strategies that enhance brand visibility. Additionally, she led the launch of Spanx's first brand awareness campaign for apparel, overseeing all aspects of video production, talent booking, media planning, and press strategy.
Editorial Background
Before transitioning to marketing, Andrea Port gained valuable experience in editorial roles. She worked as an Assistant Style Editor at PEOPLE Magazine from 2006 to 2010 and as an Editorial Assistant at Teen People from 2004 to 2006. These positions allowed her to develop a keen understanding of style and content creation, which she later applied in her marketing career.