Caroline (Cricket) Whitton
About Caroline (Cricket) Whitton
Caroline Whitton is the Chief Executive Officer of Spanx, where she has worked since 2024, following a significant tenure in various leadership roles within the company. With over 15 years of experience in digital growth for consumer brands, she has previously held positions at notable companies such as Wayfair, BlackRock, and Design Within Reach.
Current Role at Spanx
Caroline Whitton serves as the Chief Executive Officer of Spanx, a position she has held since 2024. In this role, she oversees the company's strategic direction and operational management. Prior to her current role, she was the President of Spanx from 2022 to 2024, where she contributed to the brand's growth and market presence. Whitton's leadership is focused on enhancing Spanx's digital initiatives and expanding its consumer reach.
Previous Experience at Spanx
Before becoming President, Caroline Whitton worked as the Chief Growth and Digital Officer at Spanx from 2017 to 2022. During her tenure, she played a pivotal role in the company's digital transformation, implementing strategies that significantly improved online engagement and sales. Her experience at Spanx has been marked by a commitment to driving growth through innovative digital solutions.
Professional Background
Caroline Whitton has over 15 years of experience in driving digital-first growth at consumer brands. She began her career at the Yale Investments Office as an intern from 2007 to 2008. Following this, she worked at BlackRock as an Associate in the Portfolio Management Group from 2008 to 2011. She then transitioned to Wayfair, where she held the positions of GM for Decor and GM for AllModern.com from 2011 to 2013. Additionally, she served as Head of Digital Marketing and Ecommerce at Design Within Reach from 2013 to 2014.
Education and Academic Background
Caroline Whitton studied at Yale University, where she earned a Bachelor of Arts degree in History. Prior to her time at Yale, she attended Deerfield Academy. Her educational background has provided her with a strong foundation in analytical thinking and strategic planning, which she has applied throughout her professional career.
Personal Life
Caroline Whitton resides in Miami, Florida, with her husband and two daughters. Her family life is an important aspect of her personal identity, and she balances her professional responsibilities with her role as a mother.