Cassidy Harte
About Cassidy Harte
Cassidy Harte is a Senior Consumer Insights Manager at Spanx, where she has worked since 2023. With a background in brand activation and shopper marketing, she has held various roles in marketing and insights since 2015.
Work at Spanx
Cassidy Harte has been employed at Spanx since 2020, initially serving as a Consumer Insights Manager before advancing to the role of Senior Consumer Insights Manager in 2023. In her current position, she focuses on understanding consumer behavior and preferences to inform product development and marketing strategies. Her tenure at Spanx spans over three years, during which she has contributed to various marketing initiatives and insights that drive brand performance.
Education and Expertise
Cassidy Harte holds a Bachelor of Business Administration (B.B.A.) from The University of Georgia, where she studied Marketing and International Business with an emphasis on Digital Marketing and a minor in Spanish. Additionally, she earned a Certificate in Personal and Organizational Leadership from the University of Georgia's Institute for Leadership Advancement. Her expertise includes brand activation and shopper marketing, particularly within direct-to-consumer and retail sectors.
Background
Cassidy Harte's professional background includes various roles in marketing and consumer insights. Prior to her time at Spanx, she worked at Newell Brands as an Assistant Brand Manager and a Brand Marketing Intern. She also held positions at Chick-fil-A as a Kids Club Coordinator and at The Agents' Marketing Group as a New Business Associate. Her early career experiences have contributed to her understanding of consumer behavior and marketing strategies.
Achievements
Cassidy Harte is recognized for her strong commitment to delivering results through strategic thinking and actionable plans. She is known for her leadership abilities and her capacity for cross-functional collaboration in marketing projects. Her contributions to consumer insights at Spanx have played a role in shaping the brand's approach to understanding and engaging with its target audience.