Danielle (Dani) Smith
About Danielle (Dani) Smith
Danielle (Dani) Smith is a Digital Product Manager at Spanx, specializing in consumer insights and strategic data analysis. She has a diverse background in marketing and project management, with previous roles at Greenlight and Bain & Company.
Current Role at Spanx
Danielle Smith serves as a Digital Product Manager, Buy at Spanx, a position she has held since 2022. In this role, she focuses on managing digital product strategies and enhancing the buying experience for consumers. Her responsibilities include overseeing product development and collaborating with various teams to ensure alignment with company goals. Smith's background in project management supports her effectiveness in this role, allowing her to navigate complex projects and drive results.
Previous Experience at Greenlight
Prior to her current position, Danielle Smith worked at Greenlight in several roles. She began as Marketing Strategy & Analytics Manager for two months in 2020, followed by a nine-month tenure as Chief of Staff, Marketing in 2021. She later served as Product Marketing Manager for eight months from 2021 to 2022. In these roles, she developed skills in marketing strategy, analytics, and cross-functional collaboration, which contribute to her current expertise.
Background in Consulting at Bain & Company
Danielle Smith gained significant experience at Bain & Company, where she worked as an Associate Consultant from 2017 to 2019 and later as a Senior Associate Consultant from 2019 to 2020. During her time at Bain, she focused on strategic data analysis and consumer insights, which are crucial for her current role in digital product management. This consulting background provided her with a strong foundation in problem-solving and analytical thinking.
Education and Academic Achievements
Danielle Smith holds a Bachelor of Science (B.S.) degree in Neuroscience from Duke University, where she studied from 2013 to 2017. She furthered her education at Stanford University Graduate School of Business, completing the Summer Institute for General Management in 2016. This academic background equips her with a diverse skill set applicable to her roles in product management and marketing.
Skills in Cross-Functional Collaboration
Danielle Smith specializes in cross-functional collaboration, a key aspect of her work at Spanx. Her ability to work effectively with various teams enhances her contributions to product development and strategy. Additionally, her expertise in consumer insights and strategic data analysis allows her to make informed decisions that align with market needs and company objectives.