Kelly Goldston
About Kelly Goldston
Kelly Goldston serves as the Chief Digital Officer at Spanx, a position she has held since 2023. With a strong background in marketing and digital strategy, she has previously worked in various roles at ELOQUII, Quidsi Inc., and Groupon, and has been an active speaker in the fashion digital space.
Current Role at Spanx
Kelly Goldston serves as the Chief Digital Officer at Spanx, a position she has held since 2023. In this role, she is responsible for overseeing the company's digital strategy and initiatives. Her leadership aims to enhance Spanx's online presence and improve customer engagement through digital channels.
Previous Experience at Spanx
Before her current role, Kelly Goldston worked at Spanx as the Vice President of Growth Marketing & eCommerce from 2020 to 2023. During this time, she focused on driving online sales and enhancing the eCommerce experience for customers. Her tenure contributed to the company's growth in the digital marketplace.
Work at ELOQUII
Kelly Goldston held multiple positions at ELOQUII, starting as the Director of Marketing from 2014 to 2016, followed by a role as Vice President of Performance Marketing from 2016 to 2020. In these roles, she was instrumental in developing marketing strategies that targeted the plus-size fashion market, enhancing brand visibility and customer engagement.
Educational Background
Kelly Goldston earned her MBA with Distinction from NYU Stern School of Business, where she studied Marketing and Business Analytics. She also holds a Bachelor of Arts degree in Journalism and Public Relations from Columbia College Chicago. Her educational background has equipped her with a strong foundation in marketing and analytics.
Speaking Engagements and Industry Involvement
Kelly Goldston has participated in various speaking engagements within the fashion and digital marketing industries. She has spoken at events such as Attentive Luminaries, Digiday Summits, and Meta’s Women in Performance Marketing event. Her involvement in these events highlights her expertise and thought leadership in digital marketing.