Keri Weiland
About Keri Weiland
Keri Weiland is a Digital Asset Manager at SPANX, where she redesigned the folder structure and metadata for the Brand Portal and manages the metadata clean-up for over 100,000 digital assets. She has a background in photography and has held various roles in digital asset management across multiple organizations.
Work at Spanx
Keri Weiland serves as a Digital Asset Manager at Spanx, a role she has held since 2021. In this position, she is responsible for overseeing the management of metadata clean-up for over 100,000 digital assets. She has redesigned the folder structure and metadata to support a Brand Portal, enhancing the organization and accessibility of digital content. Keri also establishes best practices for digital and print assets, aligning with the company's CODE (Create Once Distribute Everywhere) strategy.
Education and Expertise
Keri Weiland has a solid educational background in photography. She obtained a Bachelor of Fine Arts (BFA) in Photography from the University of North Florida, where she studied from 2005 to 2013. She further advanced her education by earning a Master’s Degree in Photography from the Savannah College of Art and Design between 2014 and 2016. Additionally, she holds an Associate’s Degree in American Sign Language interpretation from Florida State College at Jacksonville, achieved from 2011 to 2013.
Professional Background
Keri Weiland has a diverse professional background in digital asset management and photography. Prior to her current role at Spanx, she worked at Fiserv as part of Digital Asset Management Operations from 2019 to 2021. She also held the position of Post-Production Supervisor for Photography at The Home Depot from 2016 to 2019. Earlier in her career, she served as a Studio Assistant Manager and Lab Technician at Savannah College of Art and Design from 2013 to 2015, and as a Senior Photo Editor at the University of North Florida from 2010 to 2013.
Digital Asset Management Skills
Keri Weiland specializes in customizing Digital Asset Management (DAM) systems to meet the specific needs of a Global Brand Production team. Her expertise includes establishing best practices for managing digital and print assets. Keri has experience in overseeing large-scale metadata clean-up projects and has successfully redesigned folder structures to improve asset organization. Her skills contribute to enhancing the efficiency and effectiveness of digital asset management processes.