Lisa Eng
About Lisa Eng
Lisa Eng is the Director of Retention Marketing at Spanx, where she develops strategies for customer engagement and lifecycle management. With extensive experience in e-commerce and email marketing, she has previously held key marketing roles at companies such as Tarte Cosmetics and Shutterfly.
Current Role at Spanx
Lisa Eng serves as the Director of Retention Marketing at Spanx since 2022. In this role, she focuses on enhancing customer retention strategies and improving the overall customer experience. Eng's responsibilities include developing targeted marketing initiatives that guide customers through their journey, from onboarding to winback, ensuring a seamless interaction with the brand.
Previous Experience at Peach & Lily
Lisa Eng held multiple positions at Peach & Lily, including Director of e-Commerce & Retention Marketing and Senior Director of e-Commerce & Retention Marketing. Her tenure at Peach & Lily spanned from 2020 to 2022, during which she developed and implemented lifecycle and retention programs that contributed to the brand's growth in the competitive skincare market.
Marketing Background at Shutterfly
Eng's career at Shutterfly, Inc. included various roles such as Assistant Marketing Manager, Associate Marketing Manager, and Marketing Coordinator from 2012 to 2016. During her time at Shutterfly, she gained extensive experience in marketing strategy and execution, which laid the foundation for her subsequent roles in retention marketing.
Expertise in Email Marketing
Lisa Eng possesses extensive expertise in email marketing, encompassing strategy development, creative and technical execution, A/B testing, and deliverability. Her proficiency extends beyond email to include SMS marketing, customer segmentation, loyalty programs, and subscription services. Eng's ability to lead platform integrations and develop complex automation solutions enhances her effectiveness in retention marketing.
Educational Background
Lisa Eng earned a Bachelor of Science degree in Business Administration with a focus on Marketing and Information Systems from Susquehanna University. She completed her studies from 2007 to 2011, which provided her with a solid foundation in marketing principles and technical skills that she applies in her professional roles.