Tova Gelfond
About Tova Gelfond
Tova Gelfond serves as the Creative Director at Spanx, where she has worked since 2019, overseeing photography and visuals for fashion products. With a background in fashion editing and creative direction, she has significantly contributed to Spanx's marketing strategies and team development.
Work at Spanx
Tova Gelfond has served as the Creative Director at Spanx since 2019. In this role, she oversees all photography and visuals for Spanx fashion products, managing both in-studio and on-location shoots. Gelfond has led the creative direction for Spanx's most successful Black Friday campaigns, consistently achieving high conversion rates year over year. She created the highest converting catalog in Spanx history, maintaining this achievement season after season. Additionally, she strategically developed an in-house creative agency at Spanx, expanding it to a team of 17 members and executing the company's first multi-channel marketing campaign.
Previous Experience in Fashion Media
Before joining Spanx, Tova Gelfond worked as the Fashion Editor at Atlanta Magazine from 2017 to 2019. In this position, she contributed to the magazine's fashion content and editorial direction. Prior to that, she served as the Assistant Editor at JEZEBEL Magazine from 2007 to 2009, where she gained valuable experience in fashion journalism. Gelfond also held a brief role as Creative Director at B Culture Media in 2011 for four months, further enhancing her expertise in creative direction within the fashion industry.
Education and Expertise
Tova Gelfond earned her Bachelor of Arts and Science degree in Communication and Media Studies from The University of Georgia, where she studied from 2003 to 2006. Her educational background has equipped her with the skills necessary for her roles in creative direction and fashion media. Gelfond's expertise encompasses various aspects of visual storytelling, marketing strategy, and team leadership within the fashion industry.