Jessica Lee
About Jessica Lee
Jessica Lee is a Senior Demand Generation Manager with extensive experience in performance marketing and media strategy. She has worked in various roles across multiple companies, demonstrating expertise in account-based marketing and audience segmentation.
Current Role at SparkCognition
Jessica Lee serves as the Senior Demand Generation Manager at SparkCognition, a position she has held since 2023. In this role, she focuses on developing and executing demand generation strategies that drive customer engagement and revenue growth. Her responsibilities include leveraging data-driven insights to optimize marketing campaigns and enhance overall performance.
Previous Experience in Demand Generation
Before joining SparkCognition, Jessica held the position of Senior Demand Generation Manager at Invicti Security from 2022 to 2023. She also worked as Associate Media Director at Prophet from 2020 to 2022 and as Media Supervisor at the same company from 2019 to 2020. Her experience in these roles has contributed to her expertise in performance marketing and media strategies.
Educational Background
Jessica Lee earned her Master of Arts (M.A.) in Integrated Marketing Communications from Florida State University, completing her studies from 2010 to 2012. She also holds a Bachelor of Arts (B.A.) in Advertising from the same institution, which she completed from 2006 to 2010. Her educational background has provided her with a strong foundation in marketing principles and strategies.
Expertise in Marketing Strategies
Jessica possesses significant expertise in performance marketing and media. She is known for her ability to utilize data-driven strategies to optimize marketing spend and maximize return on investment (ROI). Her skills include account-based marketing campaign strategy, audience research, and segmentation, which enable her to create targeted and effective marketing campaigns.
Career Progression and Roles
Jessica's career includes various roles that have contributed to her marketing expertise. She worked as a Digital Coordinator at Omni Advertising from 2013 to 2015 and at Zimmerman Advertising from 2012 to 2013. Additionally, she served as a Sr. Advertising Operations Specialist at Spiceworks Ziff Davis from 2015 to 2017 and as a Media Planner/Media Buyer at Bulldog Solutions from 2017 to 2019. Each position has enhanced her skills in digital marketing and campaign management.