Celynda Roach
About Celynda Roach
Celynda Roach is a Senior General Manager at Sparklight, where she has worked since 2004. She has extensive experience in management and media, having previously held roles at TCI, AT&T, and WNIT Public Television.
Work at Sparklight
Celynda Roach has served as Senior General Manager at Sparklight since 2004, marking a 20-year tenure in Boise, Idaho. In her role, she has been instrumental in maintaining peak internet service performance and ensuring customer satisfaction. Roach manages government affairs and financial operations, contributing to the overall strategic direction of the company. Her management approach emphasizes creativity and adaptability, which supports both customer and associate satisfaction.
Previous Experience
Before her current position at Sparklight, Celynda Roach held several roles in the telecommunications and media sectors. She worked at TCI Media Services as a Research Analyst in 1998 for seven months in South Bend, Indiana. Following that, she served as General Manager at TCI from 1998 to 1999 for 11 months in St. Joseph, Michigan. Roach also worked at AT&T as General Manager for one year from 1999 to 2000, again in St. Joseph, Michigan. Additionally, she was a Producer Director at WNIT Public Television from 1989 to 1995 in the Elkhart, Indiana Area.
Education and Expertise
Celynda Roach studied at Ball State University, where she earned a Bachelor of Science degree in Telecommunications/Film from 1977 to 1981. She also attended Muncie South Side for her earlier education. Her academic background has equipped her with the knowledge and skills necessary for her various roles in management and media production.
Management Philosophy
Celynda Roach's management philosophy focuses on both internal and external customer happiness. She emphasizes the importance of creativity and adaptability in her approach to management. This philosophy aims to ensure satisfaction among customers and associates alike, fostering a positive work environment and enhancing service delivery.