Darla Cigainero
About Darla Cigainero
Darla Cigainero serves as the Director of Advertising Sales at Sparklight, where she emphasizes imaginative solutions to connect clients' brands with consumers. With nearly two decades of experience at Sparklight, she leads a multidisciplinary team to deliver marketing solutions focused on return on investment.
Work at Sparklight
Darla Cigainero has served as the Director of Advertising Sales at Sparklight since 2021. In this role, she emphasizes the importance of imaginative solutions that enable clients' brands to connect with consumers effectively. She leads a multidisciplinary team that includes sales, production, traffic, and administrative personnel, ensuring the delivery of comprehensive marketing solutions tailored to client needs.
Previous Experience at Sparklight
Before her current position, Darla Cigainero worked at Sparklight as the Regional Manager for Sparklight Advertising from 2004 to 2021. During her 17 years in this role, she focused on the Red River Region, where she developed strong relationships with clients and worked to exceed their expectations through tailored advertising strategies.
Client Partnership Advocacy
Darla Cigainero advocates for developing close partnerships with clients to enhance service delivery. She believes in creating collaborative relationships that allow for a deeper understanding of client needs, which in turn helps in delivering services that exceed expectations. This approach is central to her strategy in advertising sales.
Marketing Solutions Focus
In her role, Darla Cigainero focuses on providing marketing solutions that emphasize return on investment and effective campaign outcomes. She works to ensure that the strategies implemented not only meet client goals but also deliver measurable results, reinforcing the value of advertising investments.