Krista Witherow
About Krista Witherow
Krista Witherow is a Creative Director at Sparklight in Prescott, Arizona, with 27 years of experience in the role. She possesses strong skills in project billing, client relationship management, and media encoding.
Work at Sparklight
Krista Witherow has served as the Creative Director at Sparklight since 1997. In this role, she has been responsible for leading a team that delivers creative services projects. Her tenure of 27 years in Prescott, Arizona, has allowed her to develop strong skills in project billing and accounting, ensuring financial accuracy in all creative endeavors. Under her leadership, the team has focused on enhancing client relationships and improving customer satisfaction and retention.
Previous Experience at Cable ONE
Before joining Sparklight, Krista Witherow worked at Cable ONE as a Photo Ad Channel Operator & Producer from 1990 to 1997. During her seven years in this position, she gained valuable experience in media production and project management. This role contributed to her development in the creative field and laid the groundwork for her future successes in leadership and team management.
Education and Expertise
Krista Witherow studied at Minnesota State University Moorhead, where she earned a Bachelor of Arts (BA) in Mass Communication/Media Studies from 1985 to 1989. Her educational background has equipped her with a solid foundation in media and communication, which she applies in her current role. She also demonstrates expertise in media encoding, optimizing content for various platforms, and has extensive experience in voice talent, including on-hold messages.
Leadership and Team Management Skills
As a Creative Director, Krista Witherow showcases strong leadership and team management skills. She leads a team dedicated to delivering high-quality creative services projects. Her ability to manage client relationships effectively has been instrumental in enhancing customer satisfaction and retention, contributing to the overall success of the creative initiatives at Sparklight.