Tammy Krikorian Gabel
About Tammy Krikorian Gabel
Tammy Krikorian Gabel serves as the Director of Internal Communications at Sparklight, where she has worked since 2018. Based in the Phoenix, Arizona area, she has a diverse background in journalism and social media management, with previous roles at various organizations including Banner Health and R&R Partners.
Work at Sparklight
Tammy Krikorian Gabel has served as the Director of Internal Communications at Sparklight since 2018. In this role, she focuses on enhancing communication strategies within the organization, contributing to the overall mission of audience growth and engagement. Based in the Phoenix, Arizona area, she collaborates with various Banner entities to support strategic priorities and campaigns. Her responsibilities include overseeing communication initiatives that align with the company's objectives.
Previous Experience
Before joining Sparklight, Tammy held several positions that contributed to her expertise in communications and media. She worked as a Multimedia Intern at Nevada Wilderness Project in 2010 for five months. From 2010 to 2013, she was a Social Media Coordinator at R&R Partners. Additionally, she served as a Multimedia Reporter at Reno Gazette-Journal from 2007 to 2010 and as an Education Reporter at East Valley Tribune from 2006 to 2007. She also worked as a Graduate Assistant at the University of Nevada Reno from 2009 to 2010.
Education and Expertise
Tammy Krikorian Gabel holds a Master's degree in Interactive Environmental Journalism from the University of Nevada, Reno, which she completed from 2009 to 2010. She also earned a Bachelor's degree in Journalism from San Jose State University, studying from 2001 to 2004. Her educational background supports her extensive experience in communications, social media strategy, and journalism.
Social Media Strategy and Oversight
In her current role, Tammy engages in social media listening, trending topics, and competitor analysis. She identifies and plans for optimal use of paid amplification, collaborating closely with the lead for paid media to enhance social media efforts. Tammy is also involved in developing, updating, and applying Banner's social media policy, guidelines, and standards. She provides oversight for planning and publishing to Banner-owned social media accounts, ensuring alignment with organizational goals.
Achievements at Banner Health
Prior to her role at Sparklight, Tammy worked at Banner Health as the Social Publishing Program Sr. Manager from 2013 to 2018. In this position, she executed strategies that aligned with Banner Health's goals, focusing on enhancing social media presence and engagement. Her work involved significant contributions to the development and implementation of social media strategies that supported the organization's communication objectives.