Yarden Horwitz
About Yarden Horwitz
Yarden Horwitz is a Co-Founder of SPATE, with a background in marketing and industry analysis, including significant experience at Google. He holds a Bachelor of Commerce from Ryerson University and has contributed to trendspotting in various sectors.
Work at SPATE
Yarden Horwitz serves as a Co-Founder at SPATE, a position he has held since 2018. He operates in the Greater New York City Area, contributing to the company's strategic direction and growth. SPATE focuses on leveraging data to identify consumer trends, particularly in the food and beverage sector. His role involves overseeing the development of innovative solutions that cater to market demands.
Education and Expertise
Yarden Horwitz studied at Ryerson University, where he earned a Bachelor of Commerce degree with a major in Marketing and a minor in Finance from 2006 to 2010. He further enhanced his expertise by participating in Y Combinator in 2018, a prestigious startup accelerator that supports early-stage companies. His educational background provides a solid foundation for his work in marketing and analysis.
Background in Marketing and Analysis
Yarden Horwitz has a diverse background in marketing and analysis, beginning his career as a Marketing Analyst at Mantella Venture Partners and PushLife Inc. in 2010. He then transitioned to Google, where he held various roles, including Industry Analyst for Consumer Packaged Goods (CPG) and Food and Beverage, and Senior Industry Analyst for Fashion. His experience at Google spanned from 2011 to 2018, during which he started the Trendspotting division.
Achievements in Trendspotting
During his tenure at Google, Yarden Horwitz was instrumental in establishing the Trendspotting division, focusing on identifying emerging consumer trends. He successfully spotted trends such as face masks, turmeric, and cold brew, which have significantly influenced market strategies and product development in various industries.